During his tenure as Creative Director for HKS VIZ, David was presented with the opportunity to oversee a wide variety of 3D architectural renderings for high profile clients. The Sports Group at HKS Architects did a terrific job designing the Cowboys stadium, and HKS VIZ was tasked with creating imagery to showcase their design during the day and at night.
CAPITAL HEALTH SYSTEM – MERCER HOSPITAL
On behalf of the Health Group, the studio created a rendering that maintained the integrity of the natural environment while depicting a rich and inviting place of respite.
A still image rendering has to tell a story in a single static frame, while animation has the luxury of movement. As Creative Director, David would often advise his fellow 3D visualizers to keep their renderings clear and readable as possible.
Best practices for 3D visualizers includes image planning with on-location reference photography. As you can imagine, this location scout on the Baja Peninsula for the Capella project (see video below) was very useful for capturing the lay of the land. Photography started as a hobby for David, and over time, it became a mainstay in his professional life.
For this project, HKS designers wanted to pay close attention to indigenous materials and preserve the character of the rugged site. David elected to bring the 3D camera through the passageway carved in the mountain to showcase the unobstructed ocean view framed by the arrival buildings.