During my tenure as Creative Director for HKS VIZ, I was presented with the opportunity to oversee a wide variety of 3D architectural renderings for high profile clients. The Sports Group at HKS Architects did a terrific job designing the Cowboys stadium, and HKS VIZ was tasked with creating imagery to showcase their design during the day and at night.
CAPITAL HEALTH SYSTEM – MERCER HOSPITAL
This was a great project brought to us by the Health Group at HKS. The Viz studio created a rendering that maintained the integrity of the natural environment while depicting a rich and inviting place of respite.
A still image rendering has to tell a story in a single static frame, while animation has the luxury of movement. As Creative Director, I would often tell my 3D visualizers to keep their renderings clear and readable as possible.
Best practices for 3D visualizers includes image planning with on-location reference photography. As you can imagine, this location scout on the Baja Peninsula for the Capella project (see video below) was very useful for capturing the lay of the land. I find it rewarding that photography began as a hobby, and over time, it has become a mainstay in my professional life.
For this project, HKS designers wanted to pay close attention to indigenous materials and preserve the character of the rugged site. I elected to bring the 3D camera through the passageway carved in the mountain to showcase the unobstructed ocean view framed by the arrival buildings.
COWBOYS STADIUM UNVEILING
At HKS, as the Viz Studio grew and our capabilities expanded, we began to build HKS TV which included more live action video mixed with architectural visualization. During production, it often fell on me to use the standalone application SynthEyes for person insertion, match moving, and stabilization. If you see a guy with his arms raised and wearing a blue baseball cap in the visualization sections, you might recognize him.